A Casual Case-Study on Gamification

Next week, I’ll publish my three principles for successful gamification. Meanwhile, what do you think?

Here’s a five-minute slice of real-world gamification for you to chew on:

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A couple of weekends ago, I was walking down The Strip and saw four people charge into a store at top speed. Turns out they were participating in a Las Vegas-style treasure hunt. A moderator followed them, clipboard in hand, checking things off the list. Meanwhile, the four hunters frantically searched the shelves and rushed to the checkout. A few of the non-hunting shoppers were taken aback at the sudden frenzy. But the reaction of the shoppers already in the store was not so negative that anyone left. In fact, it provided a strange sort of festive shopping atmosphere which, I would suspect, encouraged other people to make purchases….or at least stay a little longer and be more playful with their own shopping.

Given no more information then I had, was this successful on…

1. The scale of Fun?

2. The scale of Utility?

Any other thoughts? Looking forward to hearing from you.

4 thoughts on “A Casual Case-Study on Gamification

  1. Pingback: Three Principles for Successful Gamification |

  2. Fun? Obviously? Utility, I guess that depends on the moderator’s role. I’m biased and would opt for mobile apps and the moderator could view from anywhere through their browser or moderator app.

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